I have never met Bill Ferree other than virtually. I discovered his pub & cafe (A Third Place Pub & Cafe in Eustis, Florida) while researching a post on Ray Oldenburg's A Great Good Place called "Great Good Eating?". When I let him know I'd mentioned the pub & cafe in the post, we decided to do this interview. I'm truly grateful for the time he spent answering all these questions and hope those of you who go near Eustis will stop in his place and let us know what you think!
Bibliochef: Thanks for agreeing to do this interview via email. I appreciate your time. Since I found you when researching a piece on Ray Oldenburg’s A Great Good Place, I do not know much about The Third Place Pub & Café other than what I found on your website. Can you tell us a bit about it and what your role is there?
Bill: First, the name is "A" Third Place. I think Oldenburg correctly recognizes there are many versions of "a third place." What he sees and describes is a community asset that's become undervalued and scarce in our country over the last 50 years or so. Blame it on the Interstate Highway System and the pattern of development that's followed, or on the ubiquity and power of TV and the internet to command our attention, or whatever, but the fact of the matter is a gathering place that doesn't have an agenda or purpose other than just being a place for people to hang out and talk an enjoy each other's company is missing for most of us. But quite a few people (and the number's growing) miss having "a third place." There wasn't one in my neighborhood, so I decided to create one. Of course then I didn't even have a name for it; I just had an idea of what it should be. The model I had in mind is actually an Irish Pub, called Molly Malone's in Munich, Germany.
I'm the owner, which means I get to do everything, like pay the bills, fix vacuum cleaners, show the movies on movie night, wash dishes in the coffee bar, bus tables, etc. I also book our live entertainment, which is a pleasure.
Bibliochef: How did you choose its name?
Bill: I read an article by Christine Cole, a writer for the Orlando (Lake) Sentinel newspaper that read like she'd been reading my mind. She referred to Ray Oldenburg-------the name is just a perfect fit for what I'm (we're) trying to create. (For Christine Cole's recent articles, click here.)
Bibliochef: How did the menu get selected? If I came in today, what would you recommend I try?
Bill: Our menu's evolved. Originally we described it as "healthy comfort food." We do still make a real effort to put fresh vegetables prominently on the plate, but on balance it's probably a little rich. Of course, butter is one of the basic food groups, and Chef Matthew Dennis uses it liberally. What to order? The sliced duck breast salad is a wonderful lunch selection. As the name suggests, it is slices of roast duck breast served warm over a bed of greens with a mix of fresh berries and pecans ----- reasonably light and healthy. On the more decadant side, there's a smoked turkey breast sandwich. It has bacon slices and warm parmesan cream served on ciabatta bread. For dinner, I'll match our 8 oz. Filet with a port wine reduction against anybody's. If red meat is out, have the ahi tuna steak with wasabi ginger sauce. Matthew's "Molten Chocolate Cake" dessert is a prize winner. It comes with a black cherry compote and whipped cream. From time to time he makes a mango cheese cake that's one of the best desserts I've ever had anywhere.
Bibliochef: Wow, sounds great. I admit to being jealous of snow birds around February every year – there are lots of folks from upstate New York who spend some time in Florida
each year, though not me. Your place is in Eustis, Florida, right? What’s that like?
Bill: Eustis is a town of about 16,000 on the fringe of the rapidly growing greater Orlando area. This is Lake Co. Florida, and Eustis sits on the edge of Lake Eustis which is about 4 or 5 miles long and is part of a chain of lakes that empties into the St. John's River. I tell people we live in the central highlands of Florida---elevation about 160 ft. Being inland (the middle of the state) we do enjoy a drier climate than folks on the coasts. (For related sites, click here for the official city government, here for the Chamber of Commerce and here for the historical museum.
We have an enthusiastic and growing little arts community here which we hope will thrive as the downtown area revitalizes. The Bay Street Players theater company is alive and well and occupies a 1920's theater literally a stone's throw from our front door.
Bibliochef: So, how did you get into the restaurant business?
Bill: I originally thought our town needed a little Irish pub. But I couldn't find the place that was right, and this big beautiful old building (a former department store built in 1926) was sitting here vacant for the previous 3 years. It's probably a project too big for me, a novice, but it had my name on it so I plunged in.
Bibliochef: Here's one of my odd but usual questions. Is there any other occupation you would like to do – or would never ever want to do?
Bill: I don't think so. I already retired once----from flying airplanes for 35 years.
Bibliochef: Can you describe a day at the Third Place?
Bill: Some of the lights come on pretty early. Maintenance manager Mike has probably been there an hour or so already (it's 7:20 a.m. now) working on the latest project I've invented for him. Today he's finishing up making a movable corner section of wall divider. Next on his list is the installation of some more sound absorbent material on wall surfaces. Acoustic improvements are a continuing project that's had major benefit in terms of the ambiance of the place. Mike is generally has by himself until about 9:00 a.m. when kitchen staff starts to arrive. Friend and neighbor Peggy lights the front at about the same time. She makes sure the front staffing is adequate for lunch, puts flowers on the tables, opens the coffee bar and generally "pretty's up" the place. By 10:00, most of the crew, Nate the bartender/server, resident potter, Jeff, gofer, bank/laundry runner, resident musician/sound man, Chef Matthew, general manager, chef extraordinaire, Lauri, personal manager/scheduler/sometimes mother hen, and the rest of the staff for the lunch service are at work----or at least "at coffee."Â
The "Open" sign is lighted at 11:30 and customers start arriving soon thereafter. Our lunch clientele is what you'd expect in a small downtown, a mix of local business people, and groups of "ladies out for lunch." We also have lots of folks visiting from "up north" and others who hang out to use our free internet access.Â
We're open through the afternoon, but don't have many visitors until dinner. Today will be interesting. It's Friday. Being the first weekend of the month, the monthly street festival is scheduled, but a rather nasty looking cold front with lots of dangerous looking weather is approaching. By my calculation we'll get hit at about noon. With luck, we'll be on the clear side by this evening----good for a party. So, if it's a good day, the rain will stop, nobody will get blown away by a tornado, happy hour will start at 3:00 and by 7:00 we'll have a full house of hungry people.Â
At about 8:30 our live music will start. Tonight we have a local entertainer, Emily Stine on stage. She's young (20's I think) and has played at our regular Thursday night "open mic." Part folk singer, part punk rocker, I'm expecting a really good show. There'll be singin', maybe some dancin' and for sure some beer drinkin' until about midnight. By then most of our clientele usually get's tired and goes home to bed.
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Bibliochef: Wow. What a day. Sounds fun and challenging. I know you do films and music and other events at your place. Do you have favorite movies or books or songs or. . . . about food?
Bill: I can only think of a couple of movies, and I'm not sure of the titles. I think "Babette's Feast" (for ohter mentions of this film on this blog, click here) and "Like Water For Chocolate." Both are from probably 10 or 15 years ago. More recently, "Sideways" turned me into a bit of a wine snob. As irrational as it is, I rarely drink merlot any more. Lyle Lovett has a great song "Church," on the album "Joshua Judges Ruth." The chorus is:
To the Lord let praises be
It’s time for dinner now let’s go eat
We’ve got some beans and some
Good cornbread ………
And the moral of this story
Children it is plain but true
God knows if a preacher preaches
Long enough
Even he’ll get hungry too
And he’ll sing
To the Lord let praises be
It’s time for dinner now let’s go eat
For legal mp3 downloads of Lovett's music, including "Church," click
here.
Bibliochef: Who would you most want to visit the Third Place?
Bill: Gosh, I don’t have too many heroes. If I could resurrect, maybe John Kenneth Galbraith or Richard Feynman. If you send Howard Dean or Bruce Springsteen or Madeleine Albright that will be fine too. (Little editorial voice: At least one of these has been to Geneva, NY -- Albright.) More practically, I’d like a visit from Scott Joseph, food critic for the Orlando Sentinel. That’s a high risk proposition because he is a critic, but I really do think we’re good and ready for greater recognition in the Orlando area.
Bibliochef: What a great list! I hope Scott Joseph will be by -- and though resurrection might not work for Galbraith or Feynman, the others -- well, you never know! Thanks again for doing this. . . . and if I get to Eustis, you'll see me in A Third Place.
Ray Oldenberg
Florida
Great Good Place
A Third Place